How to Price Software Products for Higher Sales & Profitability
“The single most important decision in evaluating a business is pricing power” - Warren Buffet
How you price your profits has a huge impact on your sales and profitability.
A study involving 2,463 companies showed that a 1% improvement in price yields an average boost to profits of 11%, trumping both sales volume increase and reduction of fixed or variable costs in terms of impact on profit.
Pricing of software products requires a unique approach to understanding the drivers of customer value, calculating customer lifetime value, and modelling the impact of change in prices on customer lifetime value.
Join this 90-minutes webinar to understand how customer lifetime value (CLV) can be leveraged to make better decisions on pricing software products, for higher sales and profitability.
If you are involved in the software product pricing decisions, you will learn from this webinar:
The webinar is designed and delivered by CA Shailendra Marathe, best selling author of “Price to profit”, a book that explains 40+ pricing strategies and lays down roadmap for implementation of strategic pricing for your business. Shailendra has over 25 years global leadership experience in finance, financial services and information technology in strategy, business development and program management roles. Shailendra’s firm CFO Axis provides Virtual CFO services to businesses.
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